Apple-icious News and a Contest to Celebrate It

Steve and i book coverAfter sixty-five days in Apple’s “review process,” our ibook, Steve & i is finally available for purchase in the iTunes store.

We nearly gave up on Apple, but then remembered our reason for creating this book: to celebrate Steve Jobs and the friendship he and my husband, Jeffrey Aaronson, forged when they were both young and hungry, and to raise money for cancer research by contributing a portion of the sale of each book to prominent cancer institutes.

It’s hard not to chuckle though, wondering what the fine folks at Apple were doing with our book for the past sixty-five days. Keep in mind Steve & i is a little powerhouse 40 page book–including photographs and a video, and it took Amazon and Barnes & Noble less than a week to upload it onto their sites.

Just for fun…because I’m in such a good mood…I thought I’d hold a contest.

Leave a comment with your answer to: “What do you think Apple was doing with our book for the past 65 days?” and your name will automatically be entered into a random drawing for a $10 iTunes gift card. Humor is always appreciated!

Enter by Sunday, June 10th at midnight. The winner will be announced on Monday, June 11th.

In the meantime, we hope you’ll download a copy of the book for $2.99, and if you feel inspired by what you read, please leave a review. Your continued support and kindness is very much appreciated (and will also bring you a bucketload of good karma)!

Here’s the link to the iTunes store: Steve & i: One Photographer’s Improbable Journey with Steve Jobs

In the event you don’t have an iPad or idevice, here are other ways to purchase the book:
Amazon Kindle ebook
Barnes and Noble Nook ebook

Here’s to being inspired, re-living an unique piece of history, and seeing beyond the icon, Steve Jobs, to the complex and charismatic human being who not only “put a ding in the universe,” but did it in a way nobody else ever could.

Photo of Steve Jobs, 1984 inside Apple Computer headquarters, Cupertino, CA

Steve Jobs inside Apple Headquarters, 1984, just prior to the launch of the first Macintosh 128K computer. ©Jeffrey Aaronson

“An absolutely gorgeous, moving and important memoir. Steve Jobs was complicated, sweet, mad, inspirational beyond reason. Thank you for sharing this.”

                                        –Review by Doug Menuez

Book Review: Steve Jobs by Walter Isaacson

Steve Jobs by Walter IsaacsonI start this review by confessing I’m exhausted after reading Walter Isaacson’s behemoth authorized biography, Steve Jobs—not because of the mass of this book, but because of the continual upheaval described throughout. I never imagined when I picked it up to read I’d be left reeling, grateful when it finally ended.

Don’t get me wrong, Isaacson’s well-written book deserves kudos, especially the magnitude of his research and interviews, but I had a hard time reading anecdote after anecdote about what an ass Steve Jobs was. It was thoroughly depressing—especially since his genius and passion pump a large dose of admiration through my veins.

This 656-page book, which chronicles Jobs’ life and personality, and his passion for perfection, is based on more than forty interviews with Jobs, conducted over two years – as well as interviews with a large cast of characters—including family members, friends, adversaries, competitors and colleagues.

Isaacson, who has also written biographies about Albert Einstein and Benjamin Franklin, clearly knows how to delve into the complexities of the genius mind. Unfortunately, the picture he paints of Steve Jobs, the man who helped revolutionize personal computing, animated movies, music, phones, tablet computing and digital publishing, is not pretty.

Jobs was eccentric by any measure of the word—just flash back to his barefoot, hippy commune days or read about his extreme vegan diet or living in a house without furniture—but according to the loudest voices in this book, he was also controlling, manipulative, and down-right mean. One referred to him as an “assaholic.” Another a narcissicist. Another a bully. Many claimed he lived in a “reality distortion field.” Some wondered if he was mildly bi-polar with his extreme highs and lows and his black-and-white view of the world (Jobs thought ideas were either brilliant or “shit,” but never in between).

Whatever the case, there’s no denying the impact he made on our lives with his ability to inspire those around him, see the big picture, and pour himself into the smallest details of each product Apple created. He may not have been warm and cuddly, and he may have had an ego larger than North America, but somehow he was able to bring out the best in people. And with those exceptional people on his team, Apple and Pixar managed to develop some of the most innovative products ever created, merging art and technology.

The most interesting part of this book for me was the history; discovering the origins of many of the Apple products I’ve used over the years, and seeing how the symbiotic relationship between Jobs and Steve Wozniak evolved into the creation of the first personal computer. Being a design-lover, I was also fascinated by Apple’s design guru, Jonathon “Jony” Ive. It’s impossible not to appreciate the depth of thought he and Jobs invested in every detail of every Apple product created—from the handles and buttons to the colors and curves. The two were perfectly paired in their pursuit of exquisite design because neither settled, and both genuinely respected one another.

Then there’s the creation of iTunes and the iPod. Jobs’ passion for music and his vision of making music easily accessible (through Apple’s proprietary and extremely profitable portal and gadgets) not only resuscitated the stagnant music industry—it restructured it, and in the process also helped re-introduce greats like Bob Dylan to a whole new generation of fans.

If I had one criticism of the book, it’s that it felt lopsided toward the dramatic “dark side” of Steve Jobs. While it makes for riveting reading—almost like a Silicon Valley soap opera, with explosive boardroom drama, quirky personalities, illegitimate children, and scorned business partners—there is another side of Steve Jobs hardly mentioned in this book. That’s the side my husband, Jeffrey Aaronson, knew: one that was gracious and generous, intense, yet funny and charismatic. I wonder how many other friends of Steve Jobs weren’t interviewed for this book who had similar experiences?

Also as I read page after page, I couldn’t help feeling sorrow for the Jobs children—in a protective, motherly sort of way. Even though Jobs asked Isaacson to write this book so his kids would know him better, and even though Jobs’ wife, Laurene Powell, told Isaacson, “There are parts of (Steve’s) life and personality that are extremely messy…You shouldn’t whitewash it. He’s good at spin, but he also has a remarkable story, and I’d like to see that it’s all told truthfully,” –it’s hard to imagine this would be easy for the kids. They seem worldly and wise, but my hope is they hold off reading it until they are well into adulthood, when their grief has faded, and their canvas of memories has been colored by the paintbrush of life. Perhaps then, this raw and detailed book might feel like the gift their father meant it to be.

For the rest of us, Isaacson’s book is a gift worth reading now. Even if it could have been edited tighter and had a little more balance, it captures an important moment in our history  and reveals the passion, genius, and commitment of the man who changed our modern world (flaws and all).

Rating: 4 1/2 stars out of 5.

How about you? What do you think of the book? And what do you think about Steve Jobs?

Thursday’s Picture of the Week: Los Angeles Riots

Photo of the Los Angeles Riots in 1992

Behind the Scenes: It’s late April 1992 and all hell is breaking loose in South Central Los Angeles. Four LAPD officers—three white and one Hispanic—have just been acquitted of brutally beating black motorist, Rodney King, and the verdict has ignited a firestorm of rage in the black community. After years of police brutality, racial injustice, and economic disparity, hundreds are rioting in the streets.

Jeffrey watches this fiery scene unfold on television, his stomach churning, especially when he sees an innocent white truck driver, Reginald Denny, pulled from his truck and maliciously beaten when he’s stopped at an intersection; then later hears of another man, Fidel Lopez, a Guatemalan construction worker, who’s robbed, beaten and maimed—his ear nearly sliced off and his genitals and torso painted black.

Growing up in the Los Angeles area, Jeffrey is disturbed to see this unfolding in his own backyard. The brutality seems more like something he’d witness in a lesser-developed country; one without a democratic or judicial system in place.

When the riots intensify the following day, with thousands now protesting, looting and setting buildings on fire, Jeffrey gets on a plane and heads to Los Angeles. After covering human rights issues and cultural conflicts around the world, he feels compelled to turn his lens on what is happening in his own country.

Landing at LAX, he gets a rental car (with the extra insurance, this time), then drives into the miasma. It’s like a war zone. Four thousand National Guard troops are patrolling the streets, many in Humvees, all with rifles.The smell of smoke and ash assault Jeffrey’s nostrils as he steps out of the car near the intersection where Reginald Denny was beaten.

The muscles in Jeffrey’s neck ache with tension. Even though every kind of law enforcement officer has been brought in from around California to stand guard and try to gain control of the situation, he knows that unlike most other countries where only the military owns guns, anybody is able to own and use a gun in our country. Sniper shootings have been rampant.

In the mix, the Korean American community has been hit hard with looting and has taken up arms trying to defend its livelihood. Gun battles have broken out across Koreatown.

Jeffrey’s intention is to examine the social, cultural, and economic reasons contributing to this explosive situation. When he comes across firefighters putting out the remaining embers of a torched building and an officer guarding them from snipers, he knows he has created a symbolic photograph of this complicated moment in time–especially with the sentiment scrawled in red across the wall.

This photograph was created with a Nikon F4 camera, a Nikor 24mm lens and Fuji Velvia film. It was published in Newsweek, then later as the cover of Architectural Landscape magazine in an issue dedicated to urban renewal.

Where were you when the Los Angeles riots broke out twenty years ago ? Do you remember? And do you remember what your thoughts were at the time?

Hope for Burma: Aung San Suu Kyi on the Road to Democracy

For the first time in more than two decades, Burmese people have something to celebrate, and because of that, so do we.

According to an article in Sunday’s edition of The New York Times, Aung San Suu Kyi, Burma’s democracy leader and Nobel Peace laureate, has unofficially won a seat in Burma’s Parliament (click on the link above to read the entire article).

The utter joy and disbelief expressed by the people in this photograph below says everything.

Screen capture NYT Aung San Suu Kyi

Even though she will be joining a government that is still overwhelmingly controlled by the military-backed ruling party, it is a powerful symbolic step in the right direction.

Time Magazine with photo of Aung San Suu Kyi

Many of you may remember that Jeffrey photographed Aung San Suu Kyi in 1989 when she was first placed under house arrest during a brutal military crackdown.

If you missed my posts describing those heart-racing moments, you can click on the two links below to read about it and see what life is life in Burma (now called Myanmar).

Beyond Rangoon Part I

Beyond Rangoon Part II

During the past twenty-three years Aung San Suu Kyi has spent the majority of her life under house arrest, and when she pulled off a stunning political victory in 1990 (even though she was was under detention and forbidden to campaign), the elections were promptly overturned by Burmese generals.

After so much time and so much suffering, it’s exciting to think that things may finally be moving in a positive direction for the Burmese people and Aung San Suu Kyi, who has sacrificed everything for her country. Let’s hope this first step is one of many to come, which will lead Burma in a brave new direction.

“The secret of happiness is freedom. The secret of freedom is courage.”–Thucydides

Thursday’s Picture of the Week: China

Photo of a man doing tai chi in Rutan Park in Beijing, China

Behind the Scenes: The year is 1995 and Jeffrey is photographing on assignment for The New York Times Travel Section in Beijing, China. He’s there to do a story about Ritan (Temple of the Sun) Park.

This expansive park is one of the oldest sites in Beijing and is like an oasis in the midst of a teeming metropolis. Commissioned by Ming Dynasty emperor JiaJing in 1530, it is filled not only with massive trees, gardens, pavilions, and small lakes, but many places for people to gather and recreate. Tai chi and ballroom dancing are common forms of exercise found here.

When Jeffrey comes upon this elderly gentleman wearing a traditional Mao jacket, fully immersed in the solitude of his early morning ritual, he knows he has captured the essence of Ritan Park and also created a wonderful symbol of ancient China–still alive and well in modern day Beijing.

At its core, tai chi is a martial art (also referred to as shadow boxing), but it is now commonly practiced to strengthen and promote mind/body health. Jeffrey loved how the man was entranced in the shadow of his own dance, and how the traditional Chinese red wall and green tiles melded with the shadow and gesture, creating pure harmony.

This image was created with a Nikon F4, a Nikkor 85mm lens and Fuji Velvia film.

Postscript: A week after it was published as the cover of The New York Times Travel Section, Broadway’s legendary song and dance man, Tommy Tune, wrote a letter to the editor extolling the artistic merits of Jeffrey’s photograph and how he captured the magic of the moment.

“It was quite an honor coming from Tommy Tune, whom I admire for his artistry and accomplishments in the field of dance,” said Jeffrey. “The fact that he would take the time to write a letter to the editor…there really is no higher compliment.”

Steve & i: One Photographer’s Improbable Journey with Steve Jobs Now on Kindle

Steve and i book coverJeffrey and I are excited to announce the launch of our ebook, Steve & i: One Photographer’s Improbable Journey with Steve Jobs. 

It is now available for Kindle devices at Amazon.com and will be available for the NOOK, Sony Reader and iPad soon.

We hope you will be one of the first to download Steve & i, and if you feel inspired by what you read, please leave a review on Amazon.

Of course, we’d be thrilled (and eternally grateful) if you would tell others about it too.

Don’t have a Kindle? No problem. Amazon now has a free app you can download for both your Mac and PC. Here are the links: Kindle for Mac. Kindle for PC. If you have an Amazon account you can purchase the book and read it on your computer. You can also download a free Kindle app for your iPhone. Just go to the app store and batta boom, batta bang, you’re all set.

Our book is priced at $2.99 and a portion of the proceeds will be donated to several leading cancer research institutes because…well, as you know, cancer sucks, and it took Steve Jobs’ life far too soon.

Book description: When photographer Jeffrey Aaronson received a call from Newsweek in 1984 to photograph Steve Jobs, he had no idea who Steve Jobs was or what impact Jobs was about to have on his life or the world.

Steve & i: One Photographer’s Improbable Journey with Steve Jobs tells the captivating story of a young photographer and a young entrepreneur, and the friendship they forge when they are both twenty-nine years old—just as Aaronson is beginning to offer the world a new view through his lens and Jobs is beginning his mission to change it by introducing the most user-friendly personal computer ever conceived.

This 38-page little powerhouse of a book is packed with personal anecdotes and rarely seen photographs, which not only chronicle the launch of the first Macintosh personal computer, but also capture the essence of Steve Jobs the man before he became the icon.

It’s a must read for those who want to experience and be inspired by a side of Steve Jobs that few people have glimpsed.

Early reviews of the book read…

“A critical moment of shared inspiration is captured in this short but sweet profile of an intimate friendship between two highly motivated young men, forged immediately in trust and professional integrity. A rare, honest glimpse into the ensuing creative sparks that fly in the early blossoming careers and bonding of two visionaries who decide to be inspired by others AND courageously follow their callings and dreams. Bravo!”
-Bill Black, Director of Photography, Reader’s Digest

This is not just a story about how friendships evolve from humble or chance beginnings.  Rather, it’s an object lesson about mutual respect, curiosity, and a passion for excellence as the ingredients that propel true visionaries. Bravo, Jeffrey Aaronson, for enlightening us with the quieter, gentler side of the genius Steve Jobs. ”
-Larry C. Price, Pulitzer Prize-winning photojournalist

“This is a sweet little book about a hugely talented and creative photographer’s relationship with a hugely talented and creative entrepreneur. With warmth, insight, and keen appreciation, Jeffrey brings back to life a man who for all his reputed prickliness and short temper was capable of simple, deep friendship.”
-Bob Morton, Former Editor-in-Chief of Abrams and the Aperture Foundation

“Photographers and Apple fans alike won’t want to miss this moving portrait of a private but profoundly influential man.”

-Russell Hart, Former Executive Editor American Photo

Thursday’s Picture of the Week: Belief in Motion

Photo of horses running in a snowstorm

This Thursday’s Picture of the Week has little to do with exotic locations or unusual circumstances. Rather, it has everything to do with what it represents: belief.

Behind the Scenes: Aspen 1981—Snow is falling in fat, heavy flakes. Jeffrey knows it’s a perfect morning to create a photograph he’s been envisioning since he took a photo workshop from renowned photographer, Ernst Haas, several months earlier.

Haas is considered one of the most important figures in 20th century photography and is lauded as a leader in the art of color imagery.

Jeffrey has only owned a camera for a few years and is awash in enthusiasm for the art form, and the unlimited possibilities it offers.

Portrait of Ernst HaasThe workshop Haas leads at Anderson Ranch Arts Center focuses on motion, a technique he pioneered when he photographed bullfighting and the Indianapolis 500 in the 1950′s. Instead of shooting a fast shutter speed and freezing the subjects, as was typical of the time, he shot them with a slow shutter speed to capture the beauty of the motion.

• • •

Photo of race cars by Ernst HaasPhoto of bullfighting by Ernst Haas

“To express dynamic motion through a static moment became for me limited and unsatisfactory. The basic idea was to liberate myself from this old concept and arrive at an image in which the spectator could feel the beauty of a fourth dimension, which lies much more between moments than within a moment. In music one remembers never one tone, but a melody, a theme, a movement. In dance, never a moment, but again the beauty of a movement in time and space.”

–Ernst Haas

The approach Haas teaches at his workshop resonates with Jeffrey, and he knows he wants to capture the beauty and fluidity of horses running in the snow.

• • •

On the morning of the snowstorm, while most people are loading up their skis or hunkering down with a hot cup of coffee and a good book in front of the fireplace, Jeffrey puts on his heavy Sorrel boots, gets in his car and drives up Red Mountain.

After navigating the steep, windy road overlooking town, he parks his car next to a small meadow where horses are being boarded for the winter. The wind is blowing, flakes are sailing, and the horses begin running as soon as Jeffrey gets out of his car.

Jeffrey raises his camera and captures poetry in motion.

• • •

What happens next is where belief comes into play…

A few years later, Jeffrey is asked to be a part of a group exhibition at Unicorn Gallery, an Aspen gallery owned by entrepreneur Randy Woods. Jeffrey is humbled to be in the company of abstract painter, Richard Carter (former assistant to renowned artist Herbert Bayer of the Bauhaus School), and print maker, Tom Benton, creator of the famous Hunter Thompson campaign posters of the 70s.

Portrait of print maker Thomas BentonTom Benton Hunter Thompson PosterTom Benton Fat City PrintPortrait of artist, Dick CarterRichard Dick Carter Art

On the night of the opening, the gallery is abuzz with art enthusiasts, including internationally reputed photographer Ferenc (Franz) Berko.

Portrait of Franz BerkoBerko, a tall, slender, ascot-wearing European transplant, greets Jeffrey with a gentle smile and quiet hello.

Franz and his wife, Mirte, had come to Aspen in 1949 at the invitation of Walter Paepcke to photograph the Goethe Bicentennial. It was during the age of Aspen’s transformation from purely a silver mining town to a world-class ski resort and artist colony.

The Berkos were enamored with the mountains and town and ended up staying permanently. Below are a few images Franz shot over the years, when he not only turned his camera on the Goethe Bicentennial, but the Aspen Institute, the Aspen Music Festival and numerous other subjects.

Rubinstein in Aspen, Colorado by Franz BerkoPhoto of Albert Schweitzer in Aspen, Colorado by Ferenc BerkoPhoto of Bayer Wall in Aspen, Colorado by Ferenc BerkoPhoto of ski touring Pearl Pass in Aspen, Colorado by Franz BerkoPhoto of kids walking up stairs by Franz BerkoPhoto of Ballet by Franz Berko

©Berko Photos: Top (L) Arthur Rubinstein, (R) Albert Schweitzer, Middle (L) Work on the Herbert Bayer wall, (R) Ski touring up Pearl Pass. Bottom (L) Children, (R) Overview of ballerina

• • •

Later during the opening Berko approaches Jeffrey once again. This time he simply says, “I would like to buy a print of your horses running for my daughter.”

Jeffrey is stunned.

He smiles and stammers for a minute, then replies, “Franz, I would like to give you a print.”

Franz will have nothing to do with it.

“No, I insist I pay you for it. Your art is worth much more than you are asking. Please make me a print and bring it to Mirte’s toy store next week.”

“There’s only one thing,” he continues, “you must sign it.”

At that moment, Jeffrey knows for certain he is headed in the right direction following his passion for photography.

• • •

Franz and Jeffrey soon become dear friends, and Franz stays deeply interested in Jeffrey’s career, often giving him quiet advice throughout the years, until his death in 2000.

This photograph of the horses running will always remain a special image to Jeffrey because it represents so many things to him: his love of photography, his inner drive and enthusiasm when he was just beginning his career, and most of all, somebody’s belief in him and his ability to see.

“When you’re just starting out and one of the most respected photographers in the art world appreciates your work enough to buy a print, there’s no greater approval,” Jeffrey says.

• • •

Berko Studio on Aspen's Main Street In a “small world” twist, the Berko Gallery, which is run by Franz’s granddaughter, Mirte Mallory, is now housed in a charming purple Victorian on Aspen’s Main Street—a home that Jeffrey and I owned and lived in for many years in the mid-1990’s.Yep, see that brick walkway? Jeffrey and I laid it with our own hands. “Our” purple Victorian will always hold sweet memories for us, and now it’s even more special because it holds the photographs of somebody who not only made a powerful impact on Jeffrey’s career, but also his life.

Now it’s your turn. Who has been the “Franz” of your life? Who has believed in you and given you the confidence to reach your potential? I’d love to hear all about this wonderful person!

Gong Xi Fa Cai — Happy Chinese New Year!

Photo of a dragon tile in Beijing's Forbidden City

Today kicks off the year 4710 in China, and it’s cause for much celebration and optimism. It’s the Year of the Dragon, after all, the most auspicious and powerful of the twelve signs in the Chinese zodiac.

Where did the “Year of a particular animal” idea originate? I wondered that myself. Legend has it that in ancient times, Buddha asked all the animals to meet him on Chinese New Year. Twelve came, and Buddha named a year after each one. He announced that the people born in each animal’s year would have some of that animal’s personality.

In Eastern philosophy, the dragon is regarded as a divine beast – the opposite of the malicious monster that Westerners have felt necessary to find and slay. It is said to be a deliverer of good fortune and a master of authority.

Those born in dragon years are innovative, brave, and driven. They’re unafraid of challenges, willing to take risks and passionate about all they do. They are free spirits. Think of John Lennon, Joan of Arc, Mae West, and Salvador Dali.

Photo of girls during Chinese New Year in Beijing, ChinaA baby boom is expected in China this year as many couples believe it is lucky to have a child born during The Year of the Dragon.

Economic forecasts are also strong as new ventures are expected to benefit from the outstanding luck of the dragon.

_____________________________________

Chinese traditions are so rich that I thought it would be fun to share a few more tidbits I’ve learned about this holiday–both from Jeffrey who has been to China well over sixty times, and from research.

Chinese New Year is the longest and most important festival in Chinese culture, lasting fifteen days. It’s celebrated on the new moon of the first month according to the lunar calendar, and is a time for family reunions and massive feasts.

It is also a time when every family thoroughly cleans the house to sweep away any ill-fortune in hopes of making way for good incoming luck.

At Chinese New Year celebrations people wear new red clothes, decorate with red paper, and give children “lucky money” in red envelopes. Red symbolizes fire, which according to legend can drive away bad luck.

Photo of red envelopesThe money given in the red envelopes must be in new bills, and the total amount must be an even number. Certain numbers are bad luck, so the total amount should not be one of these unlucky numbers. Four, for example, is a homonym for “death,” so a red envelope should never contain $4, $40, or $400. Children put their red envelopes under their pillows at night so they can have sweet dreams and become richer in the next year.

Photo of Chinese New Year Fireworks in Beijing, ChinaThe fireworks that shower the festivities are rooted in a similar ancient custom. Long ago, people in China lit bamboo stalks, believing that the crackling flames would frighten evil spirits. Now at midnight on New Year’s Eve, fireworks and firecrackers light up the sky and greet the coming of the new year, driving away evil spirits.

The lantern festival, held on the fifteenth day of the Chinese New Year celebration, is considered the highlight by many. People hang lanterns in temples, and carry lanterns to an evening parade under the light of the full moon.

Photo of a Dragon ParadeIn many areas the centerpiece of the lantern festival is the dragon dance. The dragon—which might stretch a hundred feet long—is typically made of silk, paper, and bamboo. Traditionally the dragon is held aloft by young men who dance as they guide the colorful beast through the streets.

_____________________________

I’m always optimistic at the start of each new year. 2012 is no exception–especially now that I know the Dragon is leading the way.

Gong Xi Fa Cai - Happy New Year!

Graphic of Happy Chinese New Year i

sources: infoplease.com, about.com, chinesezodiac.com, chiff.com, wikipedia.com

Photos of America from Another Perspective

I don’t need to tell you smart readers what globalization looks like, but clearly it can be amusing at times to see what parts of American culture get transplanted into other countries around the world (at least when it isn’t sad).

Here is a peek at a few images Jeffrey has created over the years showing what happens when American taste lands in other parts of the world.

Photo of the Hard Yak Cafe in Lhasa, Tibet

Lhasa, Tibet (selling yak burgers on the roof of the world).

Photo of McDonald's in Beijing, China

Beijing, China

Photo of Denny's in Tokyo, Japan

Tokyo, Japan

Superman in Beijing, China

Beijing, China

Photo of a knock-off Chicago Bulls sweatshirt in Beijing, China

Beijing, China

M & M Billboard in Moscow, Russia

Moscow, Russia

Photo of a Visa sign in Vietnam

Saigon, Vietnam

Photo of a Marlboro billboard in Shanghai, China

Shanghai, China

If you had one wish, what aspect of American culture would you want to share most around the world (if any)? My guess is that it wouldn’t be the Marlboro Man.