Apple-icious News and a Contest to Celebrate It

Steve and i book coverAfter sixty-five days in Apple’s “review process,” our ibook, Steve & i is finally available for purchase in the iTunes store.

We nearly gave up on Apple, but then remembered our reason for creating this book: to celebrate Steve Jobs and the friendship he and my husband, Jeffrey Aaronson, forged when they were both young and hungry, and to raise money for cancer research by contributing a portion of the sale of each book to prominent cancer institutes.

It’s hard not to chuckle though, wondering what the fine folks at Apple were doing with our book for the past sixty-five days. Keep in mind Steve & i is a little powerhouse 40 page book–including photographs and a video, and it took Amazon and Barnes & Noble less than a week to upload it onto their sites.

Just for fun…because I’m in such a good mood…I thought I’d hold a contest.

Leave a comment with your answer to: “What do you think Apple was doing with our book for the past 65 days?” and your name will automatically be entered into a random drawing for a $10 iTunes gift card. Humor is always appreciated!

Enter by Sunday, June 10th at midnight. The winner will be announced on Monday, June 11th.

In the meantime, we hope you’ll download a copy of the book for $2.99, and if you feel inspired by what you read, please leave a review. Your continued support and kindness is very much appreciated (and will also bring you a bucketload of good karma)!

Here’s the link to the iTunes store: Steve & i: One Photographer’s Improbable Journey with Steve Jobs

In the event you don’t have an iPad or idevice, here are other ways to purchase the book:
Amazon Kindle ebook
Barnes and Noble Nook ebook

Here’s to being inspired, re-living an unique piece of history, and seeing beyond the icon, Steve Jobs, to the complex and charismatic human being who not only “put a ding in the universe,” but did it in a way nobody else ever could.

Photo of Steve Jobs, 1984 inside Apple Computer headquarters, Cupertino, CA

Steve Jobs inside Apple Headquarters, 1984, just prior to the launch of the first Macintosh 128K computer. ©Jeffrey Aaronson

“An absolutely gorgeous, moving and important memoir. Steve Jobs was complicated, sweet, mad, inspirational beyond reason. Thank you for sharing this.”

                                        –Review by Doug Menuez

Steve & i eBook Website Launched

While my blog was being transferred over from WordPress to my own site this past week, I took the opportunity to create a new website for our eBook, Steve & i. The URL is: www.steveandi.com (click on it to view it).

Steve and i website screen capture

I’d be thrilled if you’d take a peek at the site and give me your two cents by dropping it into the comment box below. Constructive criticism is welcome (even if it’s nitpicky) because as Steve Jobs once said, “None of us are as creative as all of us.”

To my published author friends: besides badgering your friends and family until they can’t stand you anymore, what are some of the best ways you’ve reached your readers? If you have any tidbits you wouldn’t mind sharing, I’d love to hear them!

Thanks for all your support everyone!  Learning the ropes has been quite an adventure! The book is off to a great start…and that’s all because of you.

 

If Life (and eBook Publishing) is Mount Everest, Then Attitude is Everything

Last month Nancy Mixon, an awesome mom at our daughter’s elementary school, organized a Family Night in which a woman named Petit Pinson was invited to speak to our children about her experiences climbing Mt. Everest.

Photo of Petit Pinson at Mt. EverestPetit Pinson couldn’t be a more fitting name for this wiry, fiery, spunky outdoorsy woman. She epitomizes the notion of what it means to chase after life, and lights up a room like the 4th of July.

Petit showered the kids with stories and images from her trip, and even let them try on her climbing gear—suit, boots and all.

But it wasn’t Petit’s Everest climb that impressed me most, or that fact that she had been on an extreme adventure reality TV show, or that she and her team had given up their opportunity to summit Everest, just one camp away from the top, because they were busy saving the lives of a Japanese climbing team that had gotten into trouble and run out of oxygen.

What impressed me most was what she taught our kids about attitude.

Her approach was so simple, yet so profound, it has popped into my head numerous times over the past month.

What did she say? She simply used a Sharpie marker and wrote two words on the palms of her hands, holding them up for the audience to read.

One hand said GET and the other hand said YET.

Photo of hands with the words GET and YET

To paraphrase this portion of her talk (in the extreme), she suggested that instead of grumbling about all the things you “have to” do in life (homework, chores, exercise, etc.), think about how lucky you are that you GET to do these things. You may dread taking out the trash or doing the final edit on your manuscript, but if you think about it, you’re darn lucky to live in a place that has trash service, and you’re uber fortunate to have a manuscript that’s in its final phases.

By changing your wording, you change your mindset so you no longer feel like you’re being forced to do something you don’t want to do. Instead, you feel like you’re being given an opportunity, which makes you feel lucky.

Her other point touches on perspective. When you’re feeling frustrated that you’re not good at something, remind yourself about the word YET. You may not be good at writing query letters or playing tennis YET, but that doesn’t mean you won’t be later—after you’ve practiced hard trying to master it.

Few people are great at things they try for the first time, whether it’s writing, painting, taking pictures, climbing, learning a language, or conquering a new computer program. We all stumble, and even fall multiple times before we become proficient.

It’s all about attitude and perseverance, and remembering the word YET.

The reason Petit Pinson has popped into my head numerous times over the past few weeks is because Jeffrey and I have been working hard trying to master the art of ebook publishing.

Nothing about it has been easy, especially since our book is filled with photographs and captions, and ebook publishing is still in its infancy. Navigating through all the inconsistencies in information and formatting feels a bit like climbing Mt. Everest.

Steve and i book coverMany times I’ve wanted to head back to Base Camp and call it a day with a cold Negra Modelo, but then I’ve thought of Petit Pinson, and reminded myself that I’m the one who chose this path. I’m the one who wanted to figure it out on our own instead of handing it over to a third party publisher.

Because I chose this more difficult route, I GET to learn how it’s all done, and I GET to publish a book exactly how I want it—in all its various formats—for the Kindle, Sony Reader, Nook, and iPad. I also GET to learn several cool new computer and design programs and master things my non-technical soul usually sucks at (for lack of a better term).

Right now, it’s a slow grind up the mountain, but I keep reminding myself about the word YET. We’re not there YET, but we will be. It’s not perfect YET, but it’s close. We will get from Camp IV to the summit because Jeffrey and I are nothing but determined. Best of all, once we finally master this new challenge we’ll GET to add these new tools of knowledge to our creative backpacks for our next publishing adventures.

So here’s a shout out to you, Petit Pinson, for not only inspiring our kids to reach to new heights, but for reminding me that attitude is everything in life (and ebook publishing).

Photo of the North Face of Mount Everest in Tibet

The North Face of Mt. Everest in Tibet, taken at Base Camp in 2000, when I was fortunate enough to venture to the Roof of the World with my dear friend, Janet Cook. This image is my perfect reminder about attitude. ©Becky Green Aaronson.